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l Let’s talked about: What is the difference between vector and raster Images?
Raster images are constructed by a series of pixels, or individual blocks, to form an image. JPEGs, GIFs and PNGs are all raster images. Every photo you find online or in print is a raster image. Pixels have a defined proportion based on their resolution (high or low), and when the pixels are stretched to fill space they were not originally intended to fit, they distort resulting in blurry or unclear images. In order to retain pixel quality, you cannot resize raster images without compromising their resolution. As a result, it is important to remember to save raster files at the exact dimensions needed for the application.
Vector images are far more flexible. They are constructed using proportional formulas rather than pixels. EPS, AI and PDF are perfect for creating graphics that require frequent resizing. Your logo and brand graphics should have been created as a vector, and you should always have a master file on hand. The real beauty of vectors lies in their ability to be sized as small as a postage stamp, or large enough to fit on an 18-wheeler!
If you’re not sure whether you have a vector version of your logo, here’s a little trick for you. Call the company that printed your business cards or the vendor that embroidered your logo on a shirt. Very often they will have a vector file of your logo that they can send to you for your records.
l The Different Extensions & When to Use Them JPEG (or JPG) – Joint Photographic Experts Group
JPEGs might be the most common file type you run across on the web, and more than likely the kind of image that is in your company’s MS Word version of its letterhead. JPEGs are known for their “lossy” compression, meaning that the quality of the image decreases as the file size decreases.
You can use JPEGs for projects on the web, in Microsoft Office documents, or for projects that require printing at a high resolution. Paying attention to the resolution and file size with JPEGs is essential in order to produce a nice looking project.
PNG – Portable Network Graphics
PNGs are amazing for interactive documents such as web pages, but are not suitable for print. While PNGs are “lossless”, meaning you can edit them and not lose quality, they are still low resolution.
The reason PNGs are used in most web projects is that you can save your image with more colors on a transparent background. This makes for a much sharper, web-quality image.
GIF – Graphics Interchange Format
GIFs are most common in their animated form, which are all the rage on Tumblr pages and in banner ads. In their more basic form, GIFs are formed from up to 256 colors in the RGB colorspace. Due to the limited number of colors, the file size is drastically reduced.
This is a common file type for web projects where an image needs to load very quickly, as opposed to one that needs to retain a higher level of quality.
TIF – Tagged Image File
A TIF is a large raster file that doesn’t lose quality; it is usually used when saving photographs for print. Don’t use this file on the web; it will take forever to load!
PSD – Photoshop Document
PSDs are files that are created and saved in Adobe Photoshop, the most popular graphics editing software ever! This type of file contains “layers” that make modifying the image much easier to handle. This is also the program that generates the raster file types mentioned above.
The largest disadvantage to PSDs is that Photoshop works with raster images as opposed to vector images.
PDF – Portable Document Format
PDFs were invented by Adobe with the goal of capturing and reviewing rich information from any application, on any computer, with anyone, anywhere. I’d say they have been pretty successful so far. If a designer saves your vector logo in PDF format, then you can view it without any design editing software (as long as you have downloaded the free Acrobat Reader software) and they have the ability to use this file to make further manipulations. This is by far the best universal tool for sharing graphics.
EPS – Encapsulated Postscript
EPS is a file in vector format that has been designed to produce high-resolution graphics for print. Almost any kind of design software can create an EPS. It is more of a universal file type (much like the PDF) that can be used to open vector-based artwork in any design editor, not just the more common Adobe products. This safeguards file transfers to designers that are not yet utilizing Adobe products, but may be using Corel Draw or Quark.
AI – Adobe Illustrator Document
AI is, by far, the image format most preferred by designers and the most reliable type of file format for using images in all types of projects from web to print, etc. Adobe Illustrator is the industry standard for creating artwork from scratch and therefore more than likely the program in which your logo was originally rendered. Illustrator produces vector artwork, the easiest type of file to manipulate. It can also create all of the aforementioned file types. Pretty cool stuff! It is by far the best tool in any designer’s arsenal.
l High pixels image make your design more vivid.
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